In A Leader to Die For: How to Be One – How to Build One, Robert Branyon reveals what separates average leadership from the kind of influence people will stand behind, fight for, and never forget.

This isn’t another fluffy leadership theory book. It’s a practical roadmap that shows you both sides of the leadership equation:

How to Be a Leader Worth Following – Cultivate character, vision, and resilience that inspire loyalty and respect.

How to Build Leaders Around You – Develop a culture where leadership multiplies, empowering others to rise and carry the mission forward.

Packed with real-world insights, actionable strategies, and timeless principles, this book challenges you to step into the role of a leader people trust, respect, and admire—not because of your title, but because of your impact.

Whether you’re leading a company, a team, a community, or simply your own family, this book will help you understand what it truly takes to be “a leader to die for.”

From the very first chapter of A Leader to Die For, I felt an immediate connection to General Robert “Bobcat” Branyon’s stories and leadership perspective. His experience and values are authentic. They reflect what leadership really looks like. I know because I lived a parallel version of it as a Black Hawk helicopter pilot in the U.S. Army.
In both of our careers we learned that people do not follow rank. They follow trust. They follow clarity and calm under pressure. And they will go the distance for a leader who earns their respect through consistency, competence, and care.
Bob calls this kind of leader "a leader to die for." I agee.
His book is not filled with abstract ideas or corporate clichés. It is a practical guide by someone who has led at the highest levels. Bob’s stories take you from the cockpit to the workplace and back again. They show that leadership is not about always being in charge. It is about knowing when to follow, how to support your teammates, and how to lead when it counts most.
A Leader to Die For will help you become the kind of leader others believe in, especially when the pressure is high and the outcome uncertain. Leadership is not measured by your title. It is measured by how many people would willingly follow you into the fire, and trust that you will help them rise from it stronger than before.
Fly high,

Elizabeth McCormick
U.S. Army Black Hawk Helicopter Pilot, CW2, Retired
Maxwell Leadership Certified Team Faculty
#13 of the Top 30 Motivational Speakers in the World by Global Gurus for 2025

With more than 40 years in the military and over 20 years in business, Robert “Bobcat” Branyon has lived leadership at every level. As a U.S. Air Force Academy graduate and two-star general, he commanded fighter squadrons, groups, and wings while flying the F-4 Phantom, F-16 Fighting Falcon, and F-15 Eagle for nearly three decades.

Transitioning into the business world, Bobcat has worked with over 180 companies and 39,000 professionals worldwide—from Fortune 500 boardrooms to international conferences—helping leaders and teams achieve peak performance. Armed with an MBA in Strategic Leadership, a Lean Six Sigma Black Belt, and a proven record as a corporate coach, he blends battlefield-tested leadership with boardroom strategy.

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